Welcome to Marketing Insights. 

This site has been designed to field market research studies on the internet.  It is owned and operated by Optimization Group, a marketing innovation and accountability firm.

Based in Ann Arbor, Michigan, Optimization Group has members across the country working with clients like Hewlett Packard, Bank of America, United States Postal Service, Microsoft and United States Naval Recruitment. We have measured over 1,800 different marketing campaigns from over thirty-five product and service categories. We specialize in statistical data analytics, modeling, and survey research.
If you'd like to learn more about Optimization Group, visit our website at www.optimizationgroup.com.